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Sunday, February 3, 2008

Latest NPD report shows Blu-ray sales were no trend

NPD Groups data for the week after Warner's announcementMany were quick to claim that HD DVD was dead when the NPD group's numbers showed Blu-ray players had a 93 percent share the week after Warner's announcement. While those numbers were staggering, those with a level head wanted to wait to see if the blue camp could keep it up, and now according to the same firm, it did not. In fact the very next week sales were back to where we'd grown to expect them, about 65 percent Blu. As interesting as these numbers are -- as many have pointed out in the past -- Amazon and other online retailers are not included, and we all know how popular HD DVD players are on Amazon. While at the same time Blu fans would argue that many buy the PS3 as a Blu-ray player, which is also not counted in the study. Regardless, the better metric for the success of a packaged media format is media sales and with two weeks at about 84 percent and almost no decent red titles in sight, we'd be surprised if Blu victory in that court didn't continue.

from Engadget HD

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